Win one for The Gipper. Has there ever been a better-known and widely-used exhortative phrase in sports? Not likely. But who was the “Gipper,” this mythical-like sports figure whose nickname has aroused, in turn, awe, wonderment, curiosity, and amusement since the second decade of the twentieth century, and why is his story important? Answering those questions is the formidable task taken on here by veteran sportswriter Jack Cavanaugh, whose Pulitzer Prize-nominated biography of boxing legend Gene Tunney was referred to as “impressively researched and richly detailed” by Sports Illustrated.